Apps

I am an expert in Shopify apps, and I use them to improve conversion, customer support, SEO, shipping visibility, and international expansion without adding unnecessary complexity to day-to-day operations. With Shopify Inbox, I set up a fast, professional support channel: I customize the chat widget to match the brand identity, build saved replies for common questions, structure a simple FAQ flow, and define priority rules for pre-sale, post-sale, and urgent issues. I also configure welcome and away messages, business hours, and a consistent brand voice so the team responds with the same quality every time. Beyond support, I use Inbox as a conversion tool by sharing products and collections directly in chat, capturing leads when shoppers hesitate, and identifying recurring objections to improve the storefront.

With Nova, I focus on the conversion layer: I implement sales and trust elements such as social proof, low-stock messaging, benefit banners, product recommendations, and strategic upsells/cross-sells on product pages and in the cart. My approach is never to add widgets “just because” but to select only what reduces friction and increases clarity. I apply rules by collection, margin, and availability, adjust styling so it blends seamlessly with the theme, and validate impact using metrics like conversion rate, AOV, and add-to-cart rate. Speed is always a priority: anything that does not add measurable value gets removed.

With Booster SEO, I run audits and apply technical and content improvements. I identify and fix missing or weak titles and meta descriptions, image alt text, broken links, redirects, and common issues that affect indexing. I optimize product and collection templates to improve semantic relevance and search CTR, and I keep naming, URL structure, and duplicate content under control. I also set up an ongoing SEO maintenance routine with periodic reviews and a quality checklist to sustain organic growth without hurting the user experience.

With 17TRACK, I optimize the order tracking experience to reduce “Where is my order?” tickets and increase post-purchase trust. I connect carriers, customize the tracking page with branding, helpful content, and FAQs, and configure notifications by status (in transit, out for delivery, delivered, exception) using clear, reassuring messaging. I prepare standard support responses for typical delivery issues, define escalation rules, and document cases consistently to improve resolution time. I also use the tracking page to reinforce the brand and trigger gentle repeat-purchase actions, instead of overwhelming customers with pushy messaging.

With Shopify Email, I build revenue-focused campaigns and automations: newsletters, product launches, back-in-stock announcements, winback flows, post-purchase sequences, and cross-sell strategies. I segment by behavior (first-time buyers, repeat customers, high AOV, abandoned carts), protect deliverability with strong list hygiene and smart sending frequency, and maintain visual consistency with the brand. I track opens, clicks, conversions, and attributed revenue to iterate on creatives, copy, and offers with a data-driven mindset.

With Translate & Adapt, I support multilingual and multi-market growth with properly implemented localization. I translate navigation, products, and key pages, adapt messaging by country (terms, units, taxes, and shipping expectations), review SEO consistency by language, and prioritize making each version feel truly native. Overall, I leverage these apps to build Shopify stores that are faster, clearer, and more profitable, supported by structured processes, strong customer experience, and consistent, metrics-driven optimization.