I am a Shopify eCommerce expert with strong end-to-end knowledge of store operations, merchandising, marketing tools, and international expansion. I manage orders efficiently from purchase to fulfillment, including payment status checks, fraud review signals, order edits, cancellations, refunds, and exchanges. I understand how to keep order workflows clean by organizing tags, notes, and internal timelines, and by aligning fulfillment settings with real warehouse or 3PL processes. I also configure shipping and delivery notifications so customers receive clear, timely updates, reducing support tickets and increasing trust. This includes confirming tracking accuracy, setting expectations on delivery windows, and ensuring transactional emails match the brand’s tone and policies.
On the product side, I handle the full catalog lifecycle: creating and structuring products, variants, options, and SKUs; organizing collections (manual and automated); applying product types, vendors, and tags for clean reporting and merchandising; and optimizing product pages with strong titles, descriptions, imagery, and pricing logic. I also manage inventory settings, locations, and availability rules to avoid overselling and to improve the customer experience across channels. When it comes to customers, I work confidently with segmentation, customer profiles, order history insights, and data hygiene, using tags and filters to support targeted marketing and retention strategies. I understand how to build repeat-purchase flows through smart customer grouping, personalized offers, and post-purchase messaging.
I am experienced in Shopify discounts and marketing setups, including automatic discounts, discount codes, buy X get Y promotions, free shipping rules, and stacking logic. I know how to align promotions with margin targets and seasonal campaigns, and I can set guardrails (usage limits, minimum thresholds, product/customer eligibility) to keep offers profitable. I also work with content and storefront management: building high-performing pages, managing navigation, and maintaining consistent content across key areas like product education, FAQs, and policy pages. I leverage analytics to make decisions based on performance, using Shopify reports and key metrics like conversion rate, AOV, repeat customer rate, product performance, and cohort behavior. I translate insights into actions: improving merchandising, refining promotions, and identifying friction points in checkout or delivery.
For international growth, I set up Shopify Markets strategically, managing currencies, localized pricing, duties/taxes considerations, and region-specific storefront experiences. I configure domains and subdomains correctly, connect and verify them, and ensure the right primary domain strategy for SEO and trust. I also handle languages and translations, ensuring content is localized properly across product pages, navigation, and transactional messaging so each market feels native. Overall, I combine operational precision with growth-focused strategy to build Shopify stores that run smoothly, scale globally, and convert consistently.